October 1, 2010
Helping companies convey editorial content effectively through design
The design of a publication—whether a magazine, book, or website—is a key expression of its identity and editorial strategy. As creative director, art director, and designer, I’ve had the pleasure of working on projects ranging from a book for Kenneth Cole to the launch of new magazines and an upcoming children’s book series for Sterling Publishing. In each case, Li’l Robin takes a nuanced approach to articulating the voice of the publication through design. For our latest project in this arena, we created a new identity for the publication Catalyst Strategic Design Review. The redesigned issue debuted at the end of August. Read More
July 6, 2010
Helping companies develop strategies for the new platform
I recently bought an iPad, and quickly found myself entranced by the experience of it and the possibilities it presents for publishing, design, and creative invention. When I attended the conference “Magazines: From Dimensional to Digital,” I gained some insights about what the future promises.
With the arrival of Apple’s new platform, companies now have a new medium, and a world of possibilities along with it, for creating compelling interactive experiences and content. The numerous media now available—print, web, mobile phones, iPad—each have their unique advantages. The iPad has an interactive vocabulary that is different from websites, and it provides numerous possibilities for creative innovation, revenue generation, and strengthening brand identities.
At Li’l Robin, we are excited about the possibilities and are eager to work with clients
to take advantage of this new medium. Read More
February 1, 2010
Helping companies define their message with design
A belated Happy 2010. I am pleased to begin the year by sharing news about a wonderful new resource in brand building with you. Taschen recently released “Brand Identity Now!,” an in-depth analysis of leading brand and communication campaigns from around the world; and we are honored to have our work – two identity systems we designed for clients MaxWax and The Chipper – featured in the publication alongside case studies for the Obama’08 Election campaign and The Museum of Art and Design’s new identity.
We believe the book shows prime examples of how branding works: Design is a complement to a company’s brand message – a visual translation of a company’s personality, its messages and actions. In sync it will evoke an emotional response and create confidence in the company while clearly differentiating it from its competitors. Read More