Marketing with an editorial feel

Nordstrom Beauty 24.7 Catalogue

Nordstrom asked Time Inc. Custom Publishing to develop a “catazine” (catalogue/magazine) to advertise the department store’s Fall 2004 collection.

We wanted the piece to feel more editorial than commercial, so we designed a layout that created a nice balance between product images and editorial content. We used an interesting mix of photography and illustration to actively engage the reader, and kept the focus on the collection by playing off of the fashion designers’ color palette.