About Us

Li’l Robin is a New York-based design studio founded in 2005 by the designer and creative director Anke Stohlmann. We create brand identity systems, books, magazines, brochures, websites and mobile applications. Our work is direct and engaging, and often concerns design of the written word, both in print and digital form. We believe a consistent visual language is key for developing identities and publications across multiple platforms, and this broad vision influences all of our design solutions.

We guide you through the design process, working closely with you to achieve the goals of your organization. We form flexible design teams according to the needs of each project, collaborating with a skilled group of designers, copywriters, editors, illustrators, photographers and programmers. With an eye for detail, we make certain that our projects are executed carefully, comprehensively and efficiently, from concept to launch.

About Anke

Anke Stohlmann studied Visual Communications at the Fachhochschule Düsseldorf, Germany, and holds a Masters Degree in Design Management from Pratt Institute in New York and a Masters Degree in Interaction Design from the School of Visual Arts. She began her career with creative apprenticeships for the renowned graphic designers Paula Scher and Carin Goldberg. Before establishing Li’l Robin, Stohlmann held positions at several of New York’s leading agencies, including senior designer at Pentagram; creative director at Time Inc. Custom Publishing; founding art director at eDesign Magazine; and branding and new media designer at Red Sky.

Stohlmann and Li’l Robin have been honored with numerous design awards, including gold and silver medals from the Society for Publication Designers. From 2008 to 2010 Stohlmann served on the board of directors of the AIGA New York Chapter, where she led a monthly speaker series on the business of design. When not working with her clients, Stohlmann is currently launching Li’l Stories, a literacy framework for elementary schools that teaches young children 21st century skills through storytelling.


Li’l Robin’s process consists of 4 phases:

1. Discover
We evaluate the project brief and get a clear understanding of your business, audience, competitive landscape and goals.

2. Define
We conceive a strategic vision and course of action that serves as a formula for success.

3. Design
We transform the creative strategy into a compre- hensive visual language for your brand, publication, website or app.

4. Deploy
We implement the new visual language in your publication or brand applications. In other words, push the design out of the nest and into the real world.


Ronnie Peters
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Richard Baker

Timothy Halbach
InDepth Marketing