20 Lessons in Interaction Design

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20 Lessons in Interaction Design

Spread Designing from "20 Lessons in Interaction Design"

Illustration by Brian Rea, 20 Lessons in Interaction Design

Interaction design is usually thought of as design of interfaces for screen-based applications like iPads, iPhones, websites and social media. While it includes all these things, it is at heart a broader discipline that designs experiences and relationships—between people and technology, people and objects, people and services, and people and people.

The ubiquity of interaction design—and its importance to designers of all kinds—is highlighted in 20 Lessons in Interaction Design: Stories from SVA’s MFA Interaction Design Alumni, a new book Li’l Robin designed for the School of Visual Arts in New York. We collaborated on the project with Liz Danzico, the founding chairperson of the SVA MFA Interaction Design program, and the illustrator Brian Rea. Instead of developing a traditional marketing brochure, Liz wanted to create a special publication that gave readers a look at the design thinking of the program’s graduates and what they’ve learned since they finished school.

Book cover of "20 Lessons in Interaction Design"

The term “interaction design” was originally coined by the late, great Bill Moggridge, the IDEO co-founder and designer of the first laptop. (One of his alternate names for the discipline was “SoftFace,” which gives you an idea of the field’s emphasis on approachability.) Interaction design is meant to make technology useful, accessible and trustworthy, but it goes beyond software, websites and mobile devices to include things like retail experience design, transportation systems, and services like health care and government agencies. Founded in 2009, SVA IxD has quickly become a leader in the education of interaction designers, with alumni placed at companies like Apple, Facebook, Twitter, Yahoo!, The New York Times, and many other organizations.

Spread from book "20 Lessons in Interaction Design"

Rather than focusing on these placements or presenting portfolios of objects or interfaces designed by grads, 20 Lessons shares the insights of the alumni through the lens of their thoughts on design after they left the program and began their careers. Liz asked 20 talented alumni from 2011 to 2013 to share what they’ve learned and how it’s impacted their practice. The approach gives a view of the wide-ranging curriculum at IxD, which emphasizes the strategic role of interaction design in everyday life. Concepts that alumni first encountered at IxD have helped form the basis of a unique point of view as they continue to design outside of school. To quote Russ Maschmeyer, Class of 2011, “Ideas are the easy part.”

Spread from book "20 Lessons in Interaction Design"

The book is designed to feel like a special object that can be kept and dipped into for moments of inspiration or out of curiosity about the program. Small but thick (it’s 72 pages), the book is perfectly sized to be carried around and slipped into one’s bag. Each lesson is numbered and opens with a short quote from the alum that leads into a longer statement. Titles and places of employment give a clue as to where their ideas have taken them.

Spread from book "20 Lessons in Interaction Design"

The lessons are interspersed with other quotes by leaders in the field, many of them faculty in the IxD program. The typefaces and color palette are based on IxD’s graphic identity. A series of illustrations by Brian Rea adds another layer of information by visually explaining exactly what is involved in interaction design. Appearing at intervals throughout the book, the drawings describe steps of the interaction design process like brainstorming, user research, prototyping and coding.

Taken together, the 20 lessons demonstrate that learning is a continuous process. In the words of Sera Koo, Class of 2012: “Accept that you’re a student for life.”

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