A new look for independent film

IFP Identity & Brochure System

IFP is the nation’s oldest and largest non-profit organization of independent filmmakers. An advocacy group for the industry, it has supported the production of 7,000 films and provided resources to more than 20,000 filmmakers. Having grown exponentially in only a few decades, the organization needed a new identity to reflect its relevance and position in the filmmaking world. IFP commissioned Li’l Robin to update its original logo and create an identity system for its sub-brands, including the Gotham Awards, Independent Film Week, Independent Filmmaker Labs, IFP Market, the annual Filmmaker Conference and Filmmaker magazine.

We began by modernizing the original logo and establishing consistency of typefaces and color palette across the sub-brands. The look is bold but innately human, with entertaining details. The system as a whole is intended to be clearly recognizable but also flexible so that as the organization grows and changes, new identity components can be added with ease and consistency. We were also conscious of the client’s budget, creating a two-color system that would be inexpensive to print without sacrificing legibility and clarity of message.

For the launch of the new identity system, we also designed a set of brochures for the 2007 and 2008 IFP Market and Filmmaker Conference.

For more information, please visit the IFP website at http://www.ifp.org/.